MAR3615 Coursework

My presentations, videos, and written assignments for the Marketing Analysis course can be found below:

Marketing Analysis Final Project

For the final project in the MAR3615 course, students could choose their favorite product or service as the focus of this project. Design and administer a survey covering the following information. Then present to our results to the class.

Why is this product or service preferred? Please benchmark against its competitors.
What are the important factors that drive people’s preference for this product/service? Use regression analysis to get derived importance. Ask respondents directly for stated importance. You can compare the derived importance and stated importance.

This is the presentation I created and presented for this project.