Relevant Courses and Coursework

Attending the University of Central Florida, I am pursuing a Bachelor of Science in Business Administration with a specialization in Marketing on the Professional Selling Track. The Professional Selling Track prepares students for positions in B-B selling, with the potential to advance into either sales management or marketing management. Below you will find my relevant courses and coursework.

MAR3615

Marketing Analysis

Study of analytic methods, tools, processes, and technologies that enable marketers to evaluate the success of marketing activities and initiatives.

Coursework

MAR3391

Professional Selling

The communication processes form the basis of professional selling to businesses and to individuals. The focus is on applied exercises and role-plays situations.

Coursework

MAR4415C

Advanced Professional Selling

Advanced study of the professional selling process, including team selling, negotiating, customer conflict management, and CRM systems.

Coursework

MMC3630

Social Media as Mass Communication

Principles and practices of social media and its role in communicating to mass audiences.

Coursework

MAR3613

Marketing Research

The acquisition of information using various marketing research methods, as well as the application of results to marketing decision making.

MAR3721

Digital Media Marketing

The application of contemporary digital media technologies to marketing decision making.

MAR4413C

Strategic Issues in Sales

Advanced study of selected contemporary strategic issues in selling and sales management.

MAR3503

Consumer Behavior

Individuals, groups, or organizations and the processes utilized to select, secure, use, and dispose of products, services, or experiences to satisfy consumer needs and wants.

Hospitality & Tourism Certificate

The hospitality and tourism industry, the world’s largest service industry, is facing some major challenges as we enter 2021 and beyond. Staying on top of one’s education and expanding knowledge across industry segments will help associates plan their best pathway toward success. This certificate is broad based. It is designed to provide lifelong learning for those who may already possess a formal education in the industry. It opens doors for those who have not yet pursued a college degree. It enhances a “fresh look” to those who already may have graduate degrees in other areas. In essence, it’s for any level and any person.

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